There are countless marketing tactics that can be used in complementary combinations (or a la carte) for maximum results of any campaign.
With a mix of knowledge and A/B testing, we’ve found that some marketing methods get more impactful results than others when promoting a SaaS.
It’s all about how your audience seeks new information.
SaaS users are typically very active online, beyond social use or light communication––a savvier user––even if they are not yet a SaaS user.